Client: JuCa Roupas

Logo to the women’s fashion brand ‘JuCa’

Date: August 2007

Job: Branding, corporate identity development and applications to all pieces of the brand (clothes, packings, personal cards, website, tags, etc.).

About the client: JuCa Roupas is a fashion brand that was born  by the work of two sisters, Júlia and Candy. Theirs name’s initials forms the brand name and is also a hommage to theirs father, Juca (nickname of Joaquim). The personality of the sisters was highlighted in the logo, JU with Indian inspiration and CA more farfetched. Supplements (arabesques and ‘butterfly’ lace) shows the delicacy and femininity of the brand and products.

Designer: Quim Alcantara

Permalink: http://quim.com.br/logo-juca-roupas